Crowded airports can frustrate travelers trying to get home to their families over the holidays.
Image source: barclaycardtravel.com
Traveling during the holiday season can get hectic. The airports are crowded with people catching flights home to their families, the weather is not necessarily cooperative, and local hotels are nearly at capacity with guests. This year one of North America’s most popular hotel chains is taking some of the pain out of holiday travel. Here’s how the Marriott is using mobile to make traveling a little easier for its customers, and here are some of the important takeaways for your business. Continue reading
Christmas decorations give a festive appearance to a popular shopping center.
Image source: blog.benetton.com
Did you know that the two weeks before Christmas are the busiest of the year for most retailers? In fact, many retailers are at their busiest on the Sunday before the holiday. According to a recent report, approximately 30% of all sales are made the weekend before Christmas. This is good news for brick and mortar retailers who are interested in driving traffic to their stores in the weeks leading up to the holiday. If you weren’t able to pull together your mobile efforts in time for Black Friday, all is not lost! Here are three ways you can use mobile to support your hyperlocal marketing strategy. Continue reading
Brick and mortar retailers are coming up with creative ways to keep customers shopping for gifts in store this holiday season.
Image source: mysanantonio.com
The holiday season is upon us. Early bird shoppers have been out for months finding the perfect gifts for loved ones. The rest of us are still busy eating Thanksgiving leftovers and planning our trips to the mall accordingly in order to avoid the crowds and long lines. We may not have much in common when it comes to our shopping behaviors, but one thing is for sure: we all love getting the best deal possible. Continue reading
Long waits are a source of frustration for potential restaurant customers.
Image source: flickr.com/photos/jarnocan/
How many times have you walked to your favorite lunch spot and found that the line was out the door? Chances are this has probably happened more than once. For anyone who’s ever had to juggle eating their lunch while rushing back to the office, we’ve got some good news. Many local restaurants are turning to mobile to help make the lunchtime rush go more smoothly. Here’s how they’re doing it and here’s what you can learn from their case study. Continue reading
Mobile represents a huge opportunity for business owners hoping to reach more customers.
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Mobile marketing is a frequent topic of conversation here at Instant.ly. It makes sense because the channel holds such tremendous potential for businesses that use it wisely. Millions of customers now connect to the web daily using their mobile devices. Marketers and business owners are constantly thinking of new ways to connect with tablet and smartphone users in creative ways. Continue reading
Despite our best creative efforts, sometimes we need a little help with developing an effective marketing campaign.
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It happens to the best of us. Whether you’re a mobile veteran that has worked on countless campaigns or you’re a new business owner launching your very first mobile effort, sometimes you’re simply at a loss for ideas. Planning and getting started are often the most difficult hurdles to overcome when developing a new marketing effort. Conducting a mobile survey of potential customers can make the process go a little more smoothly. Here are three ways market research will help you launch a more successful mobile marketing campaign for your business. Continue reading
According to reports, Black Friday 2013 was a smashing success for both shoppers and retailers.
Image source: techspot.com
Black Friday preparations are always intense for retailers. This year, marketing teams spent countless hours wracking their brains to develop creative advertising strategies. Store owners checked store systems twice in order to make sure everything was in perfect working order for the unofficial shopping holiday. By all accounts, 2013′s Black Friday event was a success. Black Friday shoppers saved thousands of dollars on everything from consumer electronics to the year’s most popular toys. For retailers, the data also paints a bright picture. Reports have begun rolling in tracking some important metrics related to consumer spending and mobile sales on the unofficial shopping holiday. Here are some of the biggest takeaways from this year’s Black Friday extravaganza. Continue reading
mHealth has revolutionized patient care delivery.
Image source: devicepharm.com
The healthcare industry looks much different than it did a few short years ago. In just under a decade, digital charts have replaced traditional patient records. Doctors routinely consult on cases for patients around the globe. Mobile has also put some of the power back in the hands of the patient with smartphone applications and convenient on-the-go prescription renewal options. Continue reading
December is here and 2014 is quickly approaching! Here are five marketing strategies for the coming year.
Image source: crowdspring.com
As we head into the end of the year, many businesses are beginning to look at their budgets for marketing, mobile, and market research for 2014. Studies are showing that businesses are poised to spend more on digital marketing than ever before, yet are making hard tradeoffs in terms of which investments are yielding the highest results. If you’re interested in making mobile or market research part of your agenda for the year ahead, here are five areas that you shouldn’t ignore. Continue reading
Ally has created an award-winning mobile app with the help of its customers.
Image source: mybanktracker.com
In the past few years, we’ve seen a shift in how bank and credit union customers are interacting with their financial institutions. Less than a decade ago, it was common for people to run to the bank on Thursdays after work in order to deposit their paychecks. If you wanted to check your balance or take out cash, you drove to your local branch and waited in line to do business. As mobile technology has evolved over time, bank and credit union customers have become more comfortable with doing their banking on their smartphones and tablets. Continue reading