Mobile represents a huge opportunity for business owners hoping to reach more customers.
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Mobile marketing is a frequent topic of conversation here at Instant.ly. It makes sense because the channel holds such tremendous potential for businesses that use it wisely. Millions of customers now connect to the web daily using their mobile devices. Marketers and business owners are constantly thinking of new ways to connect with tablet and smartphone users in creative ways. Continue reading
Despite our best creative efforts, sometimes we need a little help with developing an effective marketing campaign.
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It happens to the best of us. Whether you’re a mobile veteran that has worked on countless campaigns or you’re a new business owner launching your very first mobile effort, sometimes you’re simply at a loss for ideas. Planning and getting started are often the most difficult hurdles to overcome when developing a new marketing effort. Conducting a mobile survey of potential customers can make the process go a little more smoothly. Here are three ways market research will help you launch a more successful mobile marketing campaign for your business. Continue reading
According to reports, Black Friday 2013 was a smashing success for both shoppers and retailers.
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Black Friday preparations are always intense for retailers. This year, marketing teams spent countless hours wracking their brains to develop creative advertising strategies. Store owners checked store systems twice in order to make sure everything was in perfect working order for the unofficial shopping holiday. By all accounts, 2013′s Black Friday event was a success. Black Friday shoppers saved thousands of dollars on everything from consumer electronics to the year’s most popular toys. For retailers, the data also paints a bright picture. Reports have begun rolling in tracking some important metrics related to consumer spending and mobile sales on the unofficial shopping holiday. Here are some of the biggest takeaways from this year’s Black Friday extravaganza. Continue reading
mHealth has revolutionized patient care delivery.
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The healthcare industry looks much different than it did a few short years ago. In just under a decade, digital charts have replaced traditional patient records. Doctors routinely consult on cases for patients around the globe. Mobile has also put some of the power back in the hands of the patient with smartphone applications and convenient on-the-go prescription renewal options. Continue reading
December is here and 2014 is quickly approaching! Here are five marketing strategies for the coming year.
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As we head into the end of the year, many businesses are beginning to look at their budgets for marketing, mobile, and market research for 2014. Studies are showing that businesses are poised to spend more on digital marketing than ever before, yet are making hard tradeoffs in terms of which investments are yielding the highest results. If you’re interested in making mobile or market research part of your agenda for the year ahead, here are five areas that you shouldn’t ignore. Continue reading
Ally has created an award-winning mobile app with the help of its customers.
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In the past few years, we’ve seen a shift in how bank and credit union customers are interacting with their financial institutions. Less than a decade ago, it was common for people to run to the bank on Thursdays after work in order to deposit their paychecks. If you wanted to check your balance or take out cash, you drove to your local branch and waited in line to do business. As mobile technology has evolved over time, bank and credit union customers have become more comfortable with doing their banking on their smartphones and tablets. Continue reading
Market research can help you make the most of this holiday season for your retail business.
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Market research is often something that companies do with an eye toward long-term planning. Answering questions about your audience, testing product development ideas, and developing marketing strategies that brand you for the long haul are important. But mobile market research also plays an important role in your strategies for making sure that you thrive during the busiest times of the year. If you’re in retail or provide services that heat up at the end of the year, here are some creative ways that mobile market research can help you during the holiday season. Continue reading
Macy’s goes mobile for their annual Thanksgiving Day parade.
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Every year on Thanksgiving Day, the streets of New York City shut down and people flock to the sidewalks to watch the annual Macy’s holiday parade. The beloved event is a turkey day tradition for many US families. Viewers who attend get to enjoy the larger than life balloons and festivities as the parade rolls past the Macy’s flagship store on 34th Street. And for those at home, watching the parade is the perfect way to relax before the holiday rush begins. This year, Macy’s is changing things up a little. The popular retailer has updated their dedicated Thanksgiving Parade mobile application to turn up the magic at their annual holiday event. Continue reading
McDonalds is integrating a mobile payment option in select locations in France.
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In a recent post, we had mentioned that McDonalds launched a mobile payment program at specific locations here in the US. The quick service restaurant has been testing smartphone payments for customers in two major cities: Austin, Texas and Salt Lake City, Utah. Though it is not immediately clear how the mobile payment option has fared with customers in these locations, all signs indicate that a previous pilot program launched by the popular quick service restaurant chain experienced significant success since its implementation. Continue reading
Expanding your business globally requires in-depth knowledge of new markets.
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Have you been thinking about expanding your business overseas? Succeeding in a new market can be challenging, but it can also be rewarding and profitable for the right company. The key is to take a research-based approach to your business expansion. This will provide you with the knowledge you need to make a smoother transition into a new market. Here are three ways market research can help guide your decisions as you’re thinking about growing your business internationally. Continue reading