How To Guide: Analyzing Your Survey Results
Reporting and analyzing your survey results is simple and easy with Instant.ly. Select your survey from the My Surveys page and select the Analyze tab.
Tagged consumer insight, how to, instant insights, Instant.ly, survey analysis, survey creation, tutorial
Accessing survey respondents is easy. You now have instant access to a high quality, on-demand audience, right at your fingertips.
After logging into your account you will arrive at the My Surveys page. Select the desired survey you wish to create a targeted audience for and click on Promote.
If you have already built your survey, it is time to promote your survey to your desired audience. There are various promotion channels available to you through the Promote tab.
It’s fast, easy and free to create an online survey with Instant.ly. After you log in, click the Build New Survey button. Give your survey a name and click Build My Survey. This will not be visible to survey takers. This is for your own internal reference.
“Insights” has become the buzz word of the digital era. It is used to assure the big data phobics that we can make sense of it all. It is about introspection and interpretation. It’s about providing our customers with the tools they need to take this frenzy of information into their own hands, and do the wrangling and analysis for themselves.
Lady Gaga or Jennifer Lopez? Dress or pantsuit? Profile or full-length? In the magazine world, a cover can make or break a newsstand sale. Generally, the publisher works closely with the art director to concept a sticky design. Once they’ve drafted a few mockups, a focus group is gathered for their opinion. Eventually, the “winning” cover goes to print with hopes that the qualitative research will produce a return on investment.
Many marketers may find themselves at the “J.Lo/Gaga crossroads” before pushing a campaign, product, or webpage live. In the digital world, we no longer have to rely on focus groups to give us the answer. We have the solution at our fingertips…instantly. We can generate realtime, instant responses, and track rich analytics like click-thru rates, page views, heat-maps, and social shares. We are no longer siloed from our customers, but can actively engage with them every step of the process; however, even with this myriad of opportunities at our fingertips, it is easy to feel overwhelmed by data points that can either drive or disable your initiative.
Tagged A/B testing, best practices, branding, instant insights, marketing, webpage analytics
In an era when we expect free content, can The New York Times establish a paywall for exclusive scoops? The projected market for sneak-peek news? Perhaps traders who want first dibs at financial information, or political junkies who want to stay on top of the Capitol Hill rumor mill.
Tagged instant insights, News, news source, news subscription, The New York Times
Every once in a while, a new kid moves into the neighborhood. You’ve been hearing rumors about his skateboarding skills, and all-around cool factor, but have yet to see the proof. Will life really never be the same again once he’s in town?
We think so. In our case, the new kid on the block is crosstabulation. Now, now, don’t go running in the other direction because your high school stats teacher gives you nightmares. Crosstabs are actually really useful should you want to analyze patterns in your survey results. These tables are an easy, visual way to compare the variables with your original question.
200 Colorado citizens expressed their views on campaign slogans for the upcoming 2012 presidential election.
Key Findings:
Tagged 2012 campaigns, 2012 Elections, Mitt Romney, obama, Political Parties, slogans
At SurveyBuilder, we are always listening to our customers. After careful consideration, we decided to bring you more flexible pricing that benefits both our customers and active panelists. Now it is even more cost-effective to get instant feedback from your target customer segments. SurveyBuilder’s customers benefit by having the opportunity to leverage our audience for smaller survey projects without incurring substantial market research costs.
The adjusted baseline pricing starts at $1.50 per respondent, a 70% decrease from SurveyBuilder’s initial model. As before, the overall price is dependent on the population survey and the depth of the targeting which includes age, gender, ethnicity, income, employment status, relationship status and location.
Tagged consumer insight, data collection, free online survey, market research, Small Business
