Nivea for Men: How One Skincare Company Used Market Research to Increase Market Share

Nivea mobile for men

Nivea’s mobile for men campaign.
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The men’s skincare market has grown considerably over the past decade. Previously, a quick trip to the local pharmacy might yield a few product options for men seeking aftershave or moisturizer. Typically, these products were interspersed with a wide array of items geared towards women. Today, the shelves of your local pharmacy probably look a little bit different. There’s likely a large section dedicated to men’s skin care products, from different brands of aftershave and moisturizer, to several options for soaps, deodorants, and shaving creams. Here’s how one popular brand used smart market research to help capture more of the growing men’s skin care market, and what you can learn from their case study. Continue reading

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Mobile Payments: Is Burger King Jumping the Gun or Ahead of the Curve?

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Will Burger King’s new mobile payment app help it reign supreme?
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It’s no secret that mobile payment platforms are beginning to take hold in the fast food industry. Several restaurants are testing pilot programs to get a better sense of how this particular type of mobile integration will fare with customers. The idea of an integrated mobile payment option for quick service restaurants makes sense. After all, the goal of many of these restaurants is to provide convenient, fast service to customers. Mobile payment platforms may help them accomplish that goal by cutting down on long lines, effectively reducing customer wait times. But there are a number of platforms and features available for businesses that are interested in using mobile payments to improve their level of service. Continue reading

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The Perfect Pitch: Using Market Research to Connect with Investors

Shark Tank promotes entrepreneurship and investment

Sharktank lets entrepreneurs perfect their pitch.
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ABC’s Shark Tank has taken television by storm. With nearly 7 million viewers tuning in each Friday evening, the show is one of the network’s most popular reality TV series. If you’re not familiar with it, the basic premise is as follows: hopeful entrepreneurs are placed in front of a panel of self-made millionaires (the Sharks). They are given the opportunity to pitch their products to the Sharks in the hopes of obtaining capital for their business.

Those who watch the show regularly can attest that these Sharks mean business. They have no qualms about asking entrepreneurs in-depth questions about everything, from their company finances to what differentiates their product from competitors. Business owners who are unfamiliar with certain aspects of their company and industry usually don’t stand a chance at making a deal with the Sharks. The same can be said for entrepreneurs who are pitching venture capital firms outside of the reality television spectrum. Here are a few strategies for using market research to create the perfect pitch that will help you along in your search for funding.

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Tracking the Feedback: Three Ways to Ensure Your Next Mobile Survey is a Success

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Mobile surveys keep you in touch with customers.
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We’ve frequently discussed the importance of collecting feedback from your customers. Mobile surveys are a highly effective way to track what you’re doing well and where you can make improvements to enhance your business. If you regularly collect feedback from your customers in this way, you’ve probably noticed something. Sometimes even the simplest change to your survey template can have a dramatic impact on both your response rates and the quality of your responses. Various factors can influence the results you’ll receive, from your survey design and timing, to question wording and format. Here are a few ways to ensure your next mobile survey is a success. Continue reading

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Priceline Partners with Routehappy: Personalizing Mobile Strategy with New Features

Priceline's Mobile App

Priceline’s mobile app enables customers to find great fares. Image source:

Window or aisle seat? It’s the age-old question for air travelers. If you’re a frequent flyer, you probably have a strong preference for one over the other. Depending how often you fly, your preferences may extend to which rows you like to be seated in for flights, which time of day you prefer to travel, and the availability of certain amenities on board your aircraft such as wireless connectivity. In an effort to create a more useful experience for mobile customers, Priceline has recently partnered with tech company Routehappy. Here’s what the partnership means for travelers, and here are some takeaways for your business. Continue reading

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Taking a Note from Starbucks: How Listening to Customers Helps Drive Sales

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Starbucks offers customers a range of mobile apps.
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Imagine how convenient it would be to simply order your morning coffee before your daily commute, and have it waiting for you when you arrived at the café? No waiting around. No worries about your coffee being cold once you arrive. No being stuck behind the annoying guy who needs his venti mocha double whipped skinny latte with caramel, two shots of espresso, and a Splenda. Starbucks has recently announced that they are integrating a new feature into their popular mobile app that will make this a reality for customers in select areas of the country. Here’s how the coffee giant is using the mobile channel to further improve the customer experience, and here’s what you can learn from their case study. Continue reading

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Here Comes the Bride: How Retailer Alfred Angelo Is Getting Creative with Mobile to Drive Sales

Alfred Angelo logo

Alfred Angelo is a popular bridal gown retailer.
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When I was planning my wedding, one of the most magical parts of the entire process was shopping for the dress. Like many other brides, I invited my entire wedding party along to provide their feedback on potential gowns. Finding the perfect dress was a truly memorable experience. Recently, one popular bridal retailer has decided to make shopping for a wedding gown even more exciting with a unique mobile application. Here’s how retailer Alfred Angelo is using mobile to enhance the shopping experience for brides, and what you can learn from their case study. Continue reading

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Setting Goals: Answer Three Fundamental Questions to Gain Mobile Survey Success

Set goals big and small

Setting specific goals for your mobile surveys can help you stay on track.
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It’s a business owner’s nightmare. You spend months planning and developing a survey to collect critical feedback from your customers about your business. It has been a collaborative effort. Several departments have gotten involved and provided their input. Launch day comes, you hit send, and then you wait for responses. Hours turn into days and responses from your target audience are minimal. So what happened? There could be several factors coming into play here, but one of the key things might be a fundamental issue with your survey’s design. Here are a few ways that you can plan ahead in order to ensure that your mobile survey is as effective as possible. Continue reading

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The Happiness Factor: Customer Satisfaction Leads to Success

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Measuring customer satisfaction is critical for business success.
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One might argue that the most successful businesses are the ones with the happiest customers. Satisfied customers are more likely to make purchases from you in the future and recommend your business to their friends. So when’s the last time you asked your customers how satisfied they were with your business overall? If it has been a while, it may be time to put things on pause in order to gather some feedback. A deeper level of customer insight is invaluable for your business. If you’re struggling with how to develop an effective customer satisfaction survey, here are a few tips. Continue reading

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Improving Financial Services: Creative Ways Banks Can Use Market Research to Build Relationships with Customers

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Banks and credit unions can improve their level of service by gathering customer feedback.
Image source: Flickr user chiropractic

In the past few years, the state of the economy has been a major source of concern for many. Although things seem to be on the upswing recently, unemployment rates still remain high in many areas of the country. As a result, consumers have become increasingly conservative with their spending and more conscious of what’s happening with their finances. One of the consequences of this is that many banks and credit unions have been feeling the pinch. Financial services businesses are feeling constant pressure to provide competitive rates and exceptional service in order to stay ahead of the competition. Here are some ways that banks and credit unions can use market research to build consumer trust and attract new customers during tough economic times. Continue reading

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