Companies can no longer pretend that mobile is simply a passing fad. There are over 137 million smartphone users in the United States, and that number continues to increase daily. Numerous forward-thinking retail stores are turning to mobile engage with their customers on the go, drive foot traffic into their stores, and make the overall shopping experience more convenient. Here’s how one home improvement store is using the mobile channel to create value for their customers, and here’s what you can learn from their case study. Continue reading









