by Dinaz Kachhi, Manager of Research Insights, uSamp
It is once again that time of year. Masses head to the malls to furiously check-off shopping lists for the naughty and nice. Some of you are opting out of this ruckus by leveraging mobile technology. With the growing penetration of mobile, 2012 is definitely the year for shopping on-the-go.
customized their marketing strategy for mobile. Consumers will expect a user-friendly experience to compare price points and share ideas with their friends and family.
Still think that mobile retail is just for the tech savvy? uSamp administered a survey with 1200 panelists and found that 39% of them had purchased an item through a mobile device. Out these, 43% were in the 26-35 age group.
Women may traditionally be considered primary shoppers; however, our research revealed that when it comes to shopping on mobile devices, males (56%) are more proactive than females (44%).
More than half of respondents who have made a purchase on mobile devices have spent between $10-$50 on digital content such as music, books etc.
These results show that we have come a long way from the days when we feared sharing personally identifiable information online. Technology has now become a second nature for many. Stay tuned to learn more about shopping related interactions via mobile devices.