Priceline Partners with Routehappy: Personalizing Mobile Strategy with New Features

Priceline's Mobile App

Priceline’s mobile app enables customers to find great fares. Image source:

Window or aisle seat? It’s the age-old question for air travelers. If you’re a frequent flyer, you probably have a strong preference for one over the other. Depending how often you fly, your preferences may extend to which rows you like to be seated in for flights, which time of day you prefer to travel, and the availability of certain amenities on board your aircraft such as wireless connectivity. In an effort to create a more useful experience for mobile customers, Priceline has recently partnered with tech company Routehappy. Here’s what the partnership means for travelers, and here are some takeaways for your business. Continue reading

Taking a Note from Starbucks: How Listening to Customers Helps Drive Sales

Starbucks mobile app

Starbucks offers customers a range of mobile apps.
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Imagine how convenient it would be to simply order your morning coffee before your daily commute, and have it waiting for you when you arrived at the café? No waiting around. No worries about your coffee being cold once you arrive. No being stuck behind the annoying guy who needs his venti mocha double whipped skinny latte with caramel, two shots of espresso, and a Splenda. Starbucks has recently announced that they are integrating a new feature into their popular mobile app that will make this a reality for customers in select areas of the country. Here’s how the coffee giant is using the mobile channel to further improve the customer experience, and here’s what you can learn from their case study. Continue reading

A Day At The Museum: ScopifyROM Mobile Application Provides Unique Perspective of Exhibits

Some mobile marketers may think QR codes are a thing of the past, but you can’t always believe what you read! The simple fact is that these scannable bar codes are still being used frequently by creative companies hoping to pique the interest of mobile customers. Many businesses use them to convey information about special deals and provide customers with access to product descriptions and reviews. Here’s how one museum is using QR codes to enhance the experience for visitors, and here’s what you can learn from their case study. Continue reading

Keeping the Customer in Mind: Mobile Banking at Wells Fargo

Just a few short years ago, the idea of mobile banking was a fairly unpopular one. Consumers had serious concerns about privacy and the security of their financial information, and many banks were still working out the kinks with their systems. But in today’s world, smartphone users turn to their mobile devices regularly to review bank account balances, deposit checks, and open new bank and credit union accounts. A recent survey conducted by the US Federal Reserve shows that nearly one-quarter of American adults now use their smartphones for mobile banking. And while we still hear of the occasional data breach or cyber attack, the financial sector is widely regarded as having the most secure systems in the world. Continue reading

Mobile Payments At McDonalds? Fast Food May Get A Little Faster

Admit it. From time to time, you make a stop at McDonald’s to pick up a quick and tasty lunch. While some of the popular quick service restaurant’s menu choices may not be the healthiest, sometimes a craving strikes and we simply cannot do without! Personally, I enjoy the occasional Big Mac and fries, and will sometimes stop in to fuel up with some delicious hash browns before heading out on long road trips.

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MacDonald’s Burgers

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3 Branded Applications That Enhance In-Store Experience

There’s no denying that showrooming has the potential to become a troublesome problem for some brick and mortar stores. After all, more and more customers are turning to their mobile devices while in store to do product research, compare prices, and read reviews. But rather than give up without a fight, many retail locations are turning to mobile to improve the in-store experience for customers. Here are three big brands that are using the mobile channel to keep customers coming back to their retail stores for more, and here’s what you can learn from their example. Continue reading

Make Back to School Shopping a Breeze With These 4 Mobile Apps

Summer may have gone by in a blink or seemed to last forever. But either way, back to school season is upon us! And let’s face it, getting back into the rhythm of the new school year can be tough. And it can also be expensive for families that are scrambling for school supplies, gear, and new fall clothing at the last minute. Continue reading

Learning a Language On The Go With Rosetta Stone

Rosetta Stone language learning program

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Learning a language can be a complex process. This is true for both adults who are trying to learn a new language and young children who are just beginning to develop their language skills. It’s especially difficult if the right learning tools aren’t available to help you. Many people retain information more effectively when they have the opportunity to visualize and hear what they’re trying to learn. This is what makes Rosetta Stone such a unique language development program. It takes different learning styles into account, making it easier to master a new language.

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How Your Smartphone Can Help You Quit Smoking

You may be wondering how a mobile device could possibly help you quit smoking. To alleviate any confusion, it’s not your smartphone itself that can prompt you to kick the habit, but innovative marketing strategies courtesy of the National Cancer Institute. Here’s how the National Cancer Institute used to mobile channel to disseminate their message, and here’s what you can learn from their case study. Continue reading

Can Mobile Help You Avoid Burning Popcorn?

Burnt popcorn

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Nothing ruins a family home movie night like a bag of burnt popcorn. Not only is your delicious snack completely ruined, your entire home smells absolutely horrible for several hours afterward. And your microwave smells like hazardous chemicals until it airs out a week later. And you’re in your kitchen, not a chemistry lab. In the past, we’ve talked about how various companies are using mobile to create value for their customers. Here’s how the popular snack brand Pop Secret is using mobile in their marketing mix to improve the customer experience, and here’s what you can learn from their case study. Continue reading