Help Desk Tip: How to Match Responses to Respondents With a Unique Survey Link

The SurveyBuilder geeks have watched in amazement as you’ve conquered question logic and fine-tuned multi-select matrices. You have become pros at building and promoting surveys, but now it’s time to help you get the most from your results. Many of you have been wondering how to trace responses back to the individuals who took the time to complete your survey. The easiest way is to ask respondents to identify themselves within the survey, but this may seem redundant if you already know who they are but want to know their responses. With SurveyBuilder, you don’t have to ask twice.

SurveyBuilder provides the added functionality of allowing you to append information to your survey link in order to capture that information for your reports. By making the survey link unique for each respondent, you can include any variable or piece of information you desire. Below is an example using email address.

To track responses to corresponding email addresses, simply include your respondent’s email address in the link you send to the respondent. Here’s a step-by-step instruction:

Step 1: Grab the survey link from the Promote tab
- Once on the Promote tab you will find the Survey Link in the Invite Your Own Respondents section

Step 2: Append the email variable to the link
- A typical survey link will appear as below

- To add a parameter to the link you simply need to append additional variables with an ampersand (&).

…& (NOTE: add the respondent’s email address after “=”)

- The final link will look like this….

You can include as many variables as you like in the link, and they will appear in your raw data export accessible from the Analyze tab. In the header columns before your first survey question, you will see the respondent’s email.

This will allow you to connect survey respondents to their email addresses. It can also be used to verify the number of times a user responded to the survey. If someone took your survey multiple times, you can identify the individual and remove him from your data set.

Email address is just one of the variables that you can add to the survey link. Should you wish to match the respondent’s name, gender or age to the response, you can repeat the process detailed above.

We strive to make the SurveyBuilder experience as simple as possible for you, so please don’t hesitate to reach out to our support staff by email, chat, or phone. Let us know if you have any questions you would like to see addressed in our blog!

Chat and Support tickets can be created by clicking the Support link to the left of every screen within the platform.

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No Photoshop Required: Adds Color to Surveys with New Image Feature


by Daniel Ross, SVP, Product & Technology

Image Questions

I’m excited to announce the release of image type questions in Gone are the days of 1.0 survey image capabilities. Check out’s innovative approach to survey questions with images. It’s truly elegant!

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Social Media Wars: 15% would use Google+ if Facebook Didn’t Exist

Sometimes the social media world feels like high school. Facebook used to be the it-girl. Then Google+ came to town, and became the latest hot thing around. User adoption rates soared and the search-engine behemoth established itself as a key player in the social media game. Facebook, not wanting to be one-upped by their Mountain View cousins, pulled their best Lindsay Lohan card, and tried to make a comeback with Timeline for people and brands. Somewhere in the mix of it all, social media darling, Pinterest became the buzzword on the tip of every media experts tongue–and the latest convert to the iPad. And while we were worshiping at the gates of shiny new things, promoted tweets interrupted our train of thought, and the age-old question of whether Twitter is sexier than facebook became the topic of conversation.

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by Allen Vartazarian, Senior Product Manager

SXSW is the perfect storm of brands and consumers. At this Mardi Gras of tech, media, and music, marketers invert their traditional pitch and play up the interactive elements. As thousands gather in the streets of Austin, is taking the pulse of the crowd. Instead of trying to compete for your attention, we decided to adapt to your schedule. We’ve built a robust mobile survey platform to accommodate the busy crowd. We fight the frenzy of information by seamlessly adapting our product to your lifestyle, so that you can take surveys when you want, how you want, wherever you want!

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It is hard to be an Applephile. Once you take a bite of the macintosh, it’s all over. The addiction begins, and the greedy desire for the latest and the greatest product becomes an incurable symptom. We wanted to know what it would take for iPad owners to upgrade to the much anticipated iPad3. General consensus? Better, faster, stronger. Although a few didn’t even need an incentive. Spoken like a true Applephile: “I will buy it anyway– without thinking.”


Pay Per Hit: 50 Percent Believe that NFL Should Vacate Wins for unSaintly Behavior

In a big money game that runs on high octane hits, you can’t get away with calling football just another American pastime. The crowd wants the hits. They look good in high-def. They reverberate better in surround-sound. They create and rupture opportunities like tendons in the critical seconds when the clock stops, and we hold our breath for the fallen to give us a sign of life. Sometimes there is a hobble, and others times, there is the paramedic rescue, the sign of an ended season–or worse career.

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