Pepsi Brand Beverages, and Cherry Flavors, Take the Top Spots
in Second Edition of Instant.ly Shelf Score
Los Angeles, August 20, 2014—Instant.ly, the world’s first on-demand consumer insights platform today unveiled the August results of Instant.ly Shelf Score™, which focused on recently introduced non-alcoholic beverages. Instant.ly Shelf Score is an index measuring consumer intent to purchase new consumer packaged goods (CPG) products. Shelf Score evaluates and ranks ten of the most appealing products based on overall consumer interest from a nationally representative sample.
Of note, the top two beverages in the list are owned by PepsiCo and also include cherry flavoring. Gatorade Fierce Blue Cherry leads in consumer purchase intent with a top two box score of 66 percent. Following behind in second and third place, Pepsi Made with Real Sugar, Wild Cherry at 65 percent, and Protein2o Water at 62 percent, respectively. AMP Energy Dale Jr. Sour Limited Edition closed out the top ten in last place at 38 percent.
Shelf Score is derived from Instant.ly Concept Test™, recently launched by the Company as the first concept-testing platform of its kind to provide CPG brands and retailers with an easy-to-use tool to screen new product ideas– including new packaging, flavors or line extensions. Instant.ly Concept Test empowers brand managers to collect rich feedback from mobile and online audiences to determine key success attributes, such as purchase intent, in a fraction of the time and at a fraction of the cost of current testing methods.
With over 80 variable product attributes for brand managers to choose to evaluate, Instant.ly Concept Test compiles top two box scores for purchase intent, consumer need/desire, differentiation, and perceived value. The results are captured in an intuitive dashboard, detailed enough to persuade and polished enough to present.
The products included in the August beverages edition of Instant.ly Shelf Score were discovered in grocery stores and online channels across the U.S. To compile its list, Instant.ly reviewed a wide cross-section of products, making final selections based on flavor innovation, interesting applications of new or popular ingredients, and category disruption from small or unknown brands.
Instant.ly™ is the world’s first on-demand consumer insights platform, providing brands with instant on-demand access to targetable consumers. The Instant.ly portfolio is comprised of Instant.ly Survey Tool™ for survey authoring and fielding, and Instant.ly Concept Test™ for early-stage concept screening. With Instant.ly, brand managers can collect quantifiable customer feedback from the web, mobile devices and social networks. Powerful enough to be used by Fortune 500 companies, and intuitive enough to be used by tens of thousands of small businesses, Instant.ly gives companies of all sizes a single platform — to build, promote and analyze the voice of the customer — when, where and how they need it. For more information visit www.instant.ly.
uSamp is the technology leader in market research providing automation, mobile and global sample and insight solutions for marketers. Based in Los Angeles, with five offices in the United States, Europe and Asia, uSamp has been recognized in Inc.’s 500|5000 exclusive ranking of the nation’s fastest-growing private companies. For more information visit www.usamp.com.