Shelf Score™ Reveals Consumer Interest in Carbohydrate-Rich Products Remains Strong

Kellogg and General Mills Tie for Top Spot in Grocery Edition of Shelf Score

Los Angeles, September 18,, the world’s first on-demand consumer insights platform today unveiled the August results of Shelf Score™, an index measuring consumer intent to purchase new consumer packaged goods (CPG) products. To compile this edition of Shelf Score, reviewed a wide cross-section of grocery products recently introduced in stores and ranked the ten most appealing ones based on overall purchase intent from a nationally representative consumer audience. is provided by uSamp, the technology leader in market research providing automation, mobile and global sample and insight solutions for marketers.

Consumers’ love of carbohydrates is evident in their domination of this grocery edition of Shelf Score™.  Purchase intent scores for August also indicate that food kits are trending, as two of the top three products require some preparation by the consumer.

Tying for first place and leading consumer purchase intent with top two box scores of 70 percent are Eggo Waffles: Thick & Fluffy Blueberry Cobbler and Pillsbury Parmesan & Basil Artisan Bread Mix. Following closely behind in third place, at 69 percent, is DiGiorno Design a Pizza Kit: Chicken, Green Peppers & Red Onions with Pepperoni. Lunchables Breakfast: Waffle and Bacon Dippers closed out the top ten in last place at 52 percent.[1]

Complete results from this edition of Shelf Score™ can be found here. An infographic of these results can be found here.

Shelf Score is derived from Concept Test™, recently launched by the Company as the first concept-testing platform of its kind to provide CPG brands and retailers with an easy-to-use tool to screen new product ideas– including new packaging, flavors or line extensions. Concept Test empowers brand managers to collect rich feedback from mobile and online audiences to determine key success attributes, such as purchase intent, in a fraction of the time and at a fraction of the cost of current testing methods.

With over 80 variable product attributes for brand managers to choose to evaluate, Concept Test compiles top two box scores for purchase intent, consumer need/desire, differentiation, and perceived value. The results are captured in an intuitive dashboard, detailed enough to persuade and polished enough to present.

The products included in the August grocery edition of Shelf Score were recently discovered in grocery stores across the U.S. To compile its list, reviewed a wide cross-section of products, making final selections based on flavor innovation, interesting applications of new or popular ingredients, and category disruption from small or unknown brands.


About™ is the world’s first on-demand consumer insights platform, providing brands with instant on-demand access to targetable consumers. The portfolio is comprised of Survey Tool™ for survey authoring and fielding, and Concept Test™ for early-stage concept screening. With, brand managers can collect quantifiable customer feedback from the web, mobile devices and social networks. Powerful enough to be used by Fortune 500 companies, and intuitive enough to be used by tens of thousands of small businesses, gives companies of all sizes a single platform — to build, promote and analyze the voice of the customer — when, where and how they need it. For more information visit

About uSamp
uSamp is the technology leader in market research providing automation, mobile and global sample and insight solutions for marketers. Based in Los Angeles, with five offices in the United States, Europe and Asia, uSamp has been recognized in Inc.’s 500|5000 exclusive ranking of the nation’s fastest-growing private companies. For more information visit


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[1] Not all of the aforementioned brands are currently uSamp clients.