xAd and Vistar Media to Support Mobile and Out-of-Home Campaigns
NEW YORK, March 16, 2015 — Instantly™, the largest provider of audiences and insights tools for market research firms and Fortune 500 brands, today announced the expansion of its advertising effectiveness solutions through key partnerships with xAd and Vistar Media.
Instantly Ad Effectiveness™ measures the impact of campaigns across a range of media channels, including mobile, out-of-home, and online ads. By leveraging Instantly’s large panel of online and mobile consumers and geofencing capabilities, Instantly and its partners are able to evaluate different types of ads by consumer store visitation after exposure, providing clients with a deeper level of insight into the efficacy of their campaigns. As part of its ad effectiveness solutions, Instantly also offers robust survey capabilities that allow clients to communicate with consumers after exposure to measure recall, impact, brand affinity, and brand lift.
“In today’s connected world, consumers are subject to a broad spectrum of ads across devices and channels,” said Edan Portaro, Instantly’s executive vice president of global business development and mobile innovation. “It’s increasingly difficult to measure the impact of ads, but we are solving this problem for brands and marketers through our unique application of mobile technology and the strength of our vast consumer panel.”
By exposing its panelists to ads from one of its partners, Instantly has been able to measure consumer engagement with cross-screen and outdoor campaigns and subsequent foot traffic driven to brick and mortar stores. This unprecedented level of insight has led to major successes for brands and advertisers.
“Applying real-time location insights to on-demand audiences gives marketers advertising accountability: the ability to see exactly how a campaign is driving brand awareness and affinity, impacting sales, and delivering ROI,” said Monica Ho, head of infrastructure, marketing for xAd.
“Instantly’s mobile panel is a powerful tool for measuring media performance using a common currency across channels,” saidMichael Provenzano, co-founder and CEO of Vistar Media. “Our clients want to understand the impact of cross-screen campaigns on their physical world KPIs; through our partnership with Instantly we are able to provide these valuable insights.”
About Instantly, Inc.
Instantly™ is the world’s largest audiences and insights platform, providing researchers and marketers with immediate access to consumers and automated insights tools to make faster, better decisions. Instantly is based in Los Angeles, with offices in the United States, Europe and Asia. For more information, visit www.instant.ly.
xAd uses the context of location to create meaningful mobile advertising experiences. Our patented technology platform identifies where someone is or has been with precision and at scale, enabling marketers to use these insights to drive on and offline store traffic and sales. xAd’s global location marketplace allows nearly 1 million advertisers to reach 300 million unique people in 300 billion mobile moments each month. Connect with xAd at www.xad.com, Facebook, Twitter and LinkedIn.
About Vistar Media
Vistar Media utilizes patent-pending geospatial audience technology to better understand consumers’ real-world movements and behaviors from location data. As the only ad platform powered by mobile carrier data from two of the country’s largest wireless providers, Vistar Media enables advertisers to more accurately and completely reach on-the-go consumers, whether they are looking down at their phones or around at their surroundings. By leveraging these location based insights via a first-of-its-kind, cross-screen advertising platform, Vistar Media helps target audiences and reach consumers with a unique mobile and out-of-home execution.
Sasha Quintana, MWW for Instantly