Los Angeles, CALIFORNIA – Today, Instant.ly™, the world’s first on-demand consumer insights platform, announced the expansion of its technology portfolio with the introduction of Instant.ly Concept Test™. Designed to provide consumer packaged goods (CPG) brands and retailers with an easy-to-use tool to screen new product ideas, Instant.ly Concept Test™ provides instant access to audiences to determine key success attributes, such as purchase intent, in a fraction of the time and at a fraction of the cost of current testing methods.
Instant.ly is provided by uSamp, the technology leader in market research providing automation, mobile and global sample and insight solutions for marketers. The Company’s Instant.ly consumer insights suite of product offerings includes the industry leading survey authoring tool, Instant.ly Survey Tool™, as well as the Instant.ly Concept Test, announced today.
Today, CPG brands typically have to limit such testing across the brand portfolio for budgetary reasons. Subsequently, they are not testing as frequently as they would like, or rather doing no testing at all. ICT democratizes concept testing, allowing brands of any size to gather consumer insights faster and more cost-effectively.
“Instant.ly Concept Test is a true dashboard of innovation research success,” said Jeffrey Henning, president, Researchscape International. “What I love the most about the ICT is the ability to see the results from all my concept tests in one place, with how they each performed. I also like the ability to have concept tests that are only completed in store or in home – as it places consumers in the context where they would be buying or using the concept,” he said.
Before Instant.ly Concept Test™, it could take several weeks to compile actionable insights from concept test data and the data compiled would come from as few as 30 consumers. With ICT, brand researchers will now have access to deeper, higher-quality insights from a nationally representative consumer sample, often within two days, at a fraction of the cost.
A survey by the Corporate Executive Board reveals that only 11 percent of marketing executives depend on data for customer-related decisions. As such, it’s not surprising that a Nielsen report suggests that less than one percent of all product concepts launched result in a qualified success — defined as $50 million revenues – in the first two years. These findings suggest that few companies on the leading edge can readily leverage customer insights and data in a comprehensive way to translate their proficiency into differentiating results.
“Leveraging our core strength in providing quality panel audiences and technology — such as with our survey authoring tool, IST — has allowed us to fill another important industry gap regarding concept testing,” said Alan Gould, CEO, uSamp. “Complementing the tools currently available in the marketplace, we are expanding the reach for concept testing,” said Gould. “We continue to innovate and deliver quality audiences via powerful technology and Instant.ly Concept Test is our next great step.”
Instant.ly™ is the world’s first on-demand consumer insights platform, providing brands with instant on-demand access to targetable consumers. The Instant.ly portfolio is comprised of Instant.ly Survey Tool™ for survey authoring and fielding, and Instant.ly Concept Test™ for early-stage concept screening. With Instant.ly, brand managers can collect quantifiable customer feedback from the web, mobile devices and social networks. Powerful enough to be used by Fortune 500 companies, and intuitive enough to be used by tens of thousands of small businesses, Instant.ly gives companies of all sizes a single platform — to build, promote and analyze the voice of the customer — when, where and how they need it. For more information visit www.instant.ly.
uSamp is the technology leader in market research providing automation, mobile and global sample and insight solutions for marketers. Based in Los Angeles, with five offices in the United States, Europe and Asia, uSamp has been recognized in Inc.’s 500|5000 exclusive ranking of the nation’s fastest-growing private companies. For more information visit www.usamp.com.
Kerlan Communications for uSamp