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Source Started Survey Currently In Survey Completed Survey Were Terminated Did not Finish Avg. Survey Length
Survey Link 500 0 500 0 0 00:02:20
Totals 500 0 500 0 0 00:02:20
  • Q1

    Single-Select List

    What is your age?

    Order Answer Responses Percent 0 100
    1 Under 16 0 0%
    2 16-22 72 14%
    3 23-30 128 26%
    4 31-39 118 24%
    5 40-49 90 18%
    6 50-59 71 14%
    7 60-65 21 4%
    8 Older than 65 0 0%
    Total 500 100.00%
  • Q2

    Single-Select List

    What is your gender?

    Order Answer Responses Percent 0 100
    1 Male 250 50%
    2 Female 250 50%
    Total 500 100.00%
  • Q3

    Single-Select List

    While watching TV, how often do you use a second screen (smartphone, tablet, computer, etc.)?

    Order Answer Responses Percent 0 100
    1 Never - 0% of the time 64 13%
    2 Rarely - 25% of the time 79 16%
    3 Sometimes - 50% of the time 219 44%
    4 Always - more than 75% of the time 138 28%
    Total 500 100.00%
  • Q4

    Single-Select List

    How often do you engage with your personal social media pages while watching TV?

    Order Answer Responses Percent 0 100
    1 Never - 0% of the time 77 15%
    2 Rarely - 25% of the time 120 24%
    3 Sometimes - 50% of the time 216 43%
    4 Always - more than 75% of the time 87 17%
    Total 500 100.00%
  • Q5

    Single-Select List

    Which of the following types of TV programming are you MOST likely to use a second screen while watching?

    Order Answer Responses Percent 0 100
    1 Sporting event 168 34%
    2 News event 67 13%
    3 TV Show 202 40%
    4 Live program event (ie Oscars, Emmys, etc) 40 8%
    5

    Other, please specify: [Open-ended answer]

    23 5%

    Paranormal Live event - to watch webcam feeds

    none

    stocks

    none

    movies

    none

    Commercials

    none

    don't use 2nd screen

    n/a

    View All
    Total 500 100.00%
  • Q6

    Single-Select Matrix

    Please review each of the things you could potentially do on your second screen while watching TV, and tell us how often you do each of them. Rate each activity where 1 is "never" and 5 is "very often":

    Never - 0% of the time Rarely - 25% of the time Sometimes - 50% of the time Always - more than 75% of the time Total
    Engage on social media (Facebook, Twitter, etc) 76
    15%
    116
    23%
    188
    38%
    120
    24%
    500
    Read blogs/content about the program you're watching 141
    28%
    177
    35%
    135
    27%
    47
    9%
    500
    Engage with the content synchronized to the TV via second screen app 209
    42%
    145
    29%
    102
    20%
    44
    9%
    500
    Participate in gaming unrelated to the TV program you're watching 142
    28%
    126
    25%
    158
    32%
    74
    15%
    500
    Total 568 564 583 285 2,000
  • Q7

    Comment Box

    Is there anything else you use your second screen for while watching TV?

    Order Answer Responses Percent 0 100
    1

    Open-ended answers

    500 100%

    None

    no

    Surveys

    no

    work

    play games and gamble

    No

    doing surveys, natch'!

    I might text someone to alert them to the show being on

    View All
    Total 500 100.00%
  • Q8

    Single-Select List

    How often do you engage on your favorite shows' social media websites while watching them on TV?

    Order Answer Responses Percent 0 100
    1 Never - 0% of the time 153 31%
    2 Rarely - 25% of the time 174 35%
    3 Sometimes - 50% of the time 128 26%
    4 Always - more than 75% of the time 45 9%
    Total 500 100.00%
  • Q9

    Single-Select List

    Have you ever interacted with a TV show's second screen application?

    Order Answer Responses Percent 0 100
    1 Yes 199 40%
    2 No 301 60%
    Total 500 100.00%
  • Q10

    Multi-Select List

    Please list what networks and/or program second screen applications you've used before:

    Order Answer Responses Percent 0 100
    1

    Networks (ie Bravo TV, MTV, NBC, NFL): [Open-ended answer]

    170 85%

    AMC

    MTV, Natgeo,PBS,NFL

    CBS

    mtv bravo fox

    A&E, NFL, ESPN

    GSN

    ABC Family, Bravo, MTV

    View All
    2

    Shows, Programs (ie Breaking Bad, Oscars, Emmy Awards, March Madness): [Open-ended answer]

    109 55%

    ellen

    None

    NOVA,Oscars,Emmy,frontline

    Ghost Hunters Live event - to watch webcams live feeds

    walking dead

    Big Brother

    burn notice breaking bad family guy american dad

    the walking dead

    DUCK DYNASTY, NFL GAMES, NASCAR

    TheWalking Dead

    View All
    (199 Respondents)    Total 279
  • Q11

    Single-Select List

    Does engaging with a TV show's social media page or second screen application make you more likely to watch the program again?

    Order Answer Responses Percent 0 100
    1 Yes 143 72%
    2 No 56 28%
    Total 199 100.00%
  • Q12

    Multi-Select List

    What type of social media do you use while watching TV? Check all that apply:

    Order Answer Responses Percent 0 100
    1 Facebook 409 82%
    2 Instagram 83 17%
    3 Tumblr 46 9%
    4 Twitter 197 39%
    5 LinkedIn 50 10%
    6 Pinterest 88 18%
    7

    Other, please specify: [Open-ended answer]

    64 13%

    You Tube

    I don't use my social media while watching tv

    none

    MeetMe

    youtube.com

    youtube

    None of the above?

    none

    none

    none

    View All
    (500 Respondents)    Total 937
  • Q13

    Single-Select List

    How often do you check or post to social media?

    Order Answer Responses Percent 0 100
    1 Monthly 70 14%
    2 Weekly 90 18%
    3 Daily 146 29%
    4 2-5 times per day 110 22%
    5 More than 5 times per day 84 17%
    Total 500 100.00%
  • Q14

    Single-Select List

    How often do you watch TV per day?

    Order Answer Responses Percent 0 100
    1 0-1 hours 28 6%
    2 1-3 hours 147 29%
    3 3-5 hours 168 34%
    4 5-7 hours 86 17%
    5 7+ hours 71 14%
    Total 500 100.00%

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