Unique tool will speed up idea screening process for FMCG companies and retailers
November 25, 2014, London, UK: uSamp, the leader in market research technology providing global panels and insight solutions, today announced the roll-out of Instant.ly Concept TestTM in the UK, France, Germany, Italy and Spain. This follows a successful launch in the United States earlier in the year.
Instant.ly is an easy-to-use platform that lets brand managers and retailers quickly and simply test product concepts using high-quality online research panels, giving them fast, accurate and detailed feedback as part of the product development process.
Instant.ly Concept Test compiles top scores for purchase intent, consumer need, differentiation and perceived value to provide companies and retailers with an accurate picture of interest in the concept and the likelihood of market success. Brand managers can evaluate new concepts by testing over 80 different product attributes, adding customised questions depending on their research needs. Detailed results are quickly captured in an intuitive dashboard ready for use in planning activities.
Instant.ly Concept Test™ will provide FMCG companies and retailers with an easy-to-use tool to quickly gauge customer interest in new product ideas, such as new flavours or line extensions. With three quarters of new FMCG products launched between 2011 and 2013 failing within a year, the value in companies collecting and leveraging the right consumer data before going to market is undeniable.
Ben Leet, uSamp’s Managing Director for Europe, said: “Instant.ly Concept Test has already seen significant success in the FMCG space in the United States, proving that there is industry demand for a fast and reliable alternative for early stage concept testing. Bringing this platform to European markets enables us to help clients speed up their new product development processes on a more global level”.
Instant.ly™ is the world’s first on-demand consumer insights platform, providing brands with instant on-demand access to targetable consumers. The Instant.ly portfolio is comprised of Instant.ly Survey Tool™ for survey authoring and fielding, and Instant.ly Concept Test™ for early-stage concept screening. With Instant.ly, brand managers can collect quantifiable customer feedback from the web, mobile devices and social networks. Powerful enough to be used by Fortune 500 companies, and intuitive enough to be used by tens of thousands of small businesses, Instant.ly gives companies of all sizes a single platform — to build, promote and analyse the voice of the customer — when, where and how they need it. For more information visit www.instant.ly.
uSamp is the technology leader in market research providing automation, mobile and global sample and insight solutions for marketers. Based in Los Angeles, with five offices in the United States, Europe and Asia, uSamp has been recognized in Inc.’s 500|5000 exclusive ranking of the nation’s fastest-growing private companies. For more information visit www.usamp.com.